Project Worksheet

Purpose
This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Business Snapshot
What is your company/organization name?
What does your company/organization do? What are the products and services you offer?
Who are the decision makers for this project?
What budget have you allocated for this project?
Be honest and we will tell you what we can and can't do.

What are we doing?
Give us your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.
With this in mind, what are the top 5 business needs of your new website?
EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current site that serves the business well and if so, why?

Who Are We Doing This For?
List audience demographics – who you want to reach and how this will be accomplished. Be as specific as possible (age range, profession, interests, etc.).
What are the top 5 reasons your ideal customer will visit your website?
I.E.: research product information, get contact details, ask questions about services, pricing

Design Concept
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
List some websites that you like the design. Why?

Development
List 6 to 8 major topics for your site (i.e. Home, Products, Services, Contact Us, About Us, etc.). Major topics will be broken into sub topics (i.e. About Us may be broken down into Mission, Frequently Asked Questions, History, etc).
List any specific feature you would like on the site (I.E. calendar, blog, photo gallery, etc.).
Do you need domain registration and/or web hosting?

What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Are there any other components or features required that have not already covered?
Name*
First Last
Email*
Phone*
Web Address
Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Name
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Purpose